Essays, guides, and experiments on running events that people actually show up to.
Learn 4 ways to add an add-to-calendar button to your website. Covers HTML/JS, ICS files, third-party widgets, and free tools with code examples and comparison.
Platform-by-platform guide to sharing events on social media. Covers Instagram, X, Facebook, LinkedIn, and TikTok with post templates, timing, and calendar-add tricks.
Honest comparison of 7 free event management platforms: Eventbrite, Luma, Calen, AddEvent, CalGet, Google Calendar, and Meetup. Use-case recommendations included.
Complete guide to ICS files and calendar integration. Covers file structure, generation (Python/JS), subscribe URLs, Google/Outlook/Apple integration, and common pitfalls.
Honest three-way comparison of AddEvent, CalGet, and Calen. Covers pricing, free plan limits, features, and which tool fits your needs.
Complete breakdown of Eventbrite fees at every price point. Covers hidden costs, when Eventbrite is worth it, and free alternatives for small events.
Luma is powerful but often overkill. For free workshops, meetups, and webinars, there is a simpler way to share events and build an audience.
Event no-shows are a systems problem. Learn 7 proven strategies to get more registrants to actually show up, from calendar integration to strategic follow-ups.
Learn how to create add-to-calendar links for Google, Outlook, Apple, and Yahoo. Covers manual URL construction, ICS files, and tools that handle it automatically.
Compare the 7 best free event page builders including Calen, Luma, Eventbrite, AddEvent, and CalGet. Honest pros, cons, and recommendations for each use case.
Optimize your webinar calendar invites to double attendance. Covers calendar add buttons, reminder sequences, event pages, and tracking best practices.
Learn how to create event pages with one-click calendar registration. From setup to publishing in 3 minutes — free, unlimited, no account required for attendees.
Learn 5 ways to share Google Calendar events. From link sharing to email invites and calendar publishing, find the best method for your needs.
Discover 15 proven strategies to boost event attendance and reduce no-shows. From reminder tactics to lowering barriers, implement these tips today.
Promote your events without spending money. 20 proven free marketing strategies including social media, community outreach, and SEO tactics.